THE CUSTOMER
Fabrizio Castoldi is the President of BCS, an Italian company based in Abbiategrasso (Milan), which employs about 600 people and specializes in the design and manufacturing of tractors, garden machinery, lawnmowers and other agricultural equipment.

THE NEED
Fabrizio Castoldi is an Italian entrepreneur who loves his company and his job a lot. He decided to wage a personal battle against the tax pressure that oppresses and threatens to stifle many Italian companies, often forcing them to relocate abroad to survive. Castoldi does not intend to get to this solution and therefore decided to raise his voice, presenting his proposal to the public.

THE ACTION
Castoldi relied on Theoria for developing the most appropriate messages to present the results of his own research on tax pressure. Theoria enabled the relationship with the media which showed most interested in this topic. The campaign, conducted between September and February 2015, generated significant coverage on the most important national newspapers and talk-shows on TV and radio where Mr. Castoldi was hosted as a guest: from the cover story appeared on the weekly lifestyle magazine Panorama, to Corriere della Sera, La7, TG4, Porta a Porta, Radio 24…

Even heard on: