THE CLIENT

Google for Work is Google’s division dedicated to developing cloud-based solutions for companies.

THE NEED

For seven years Theoria has been organizing Going Google, the division’s annual event targeted to its customers and the market, during which the company presents news and anticipate future developments.

THE PROJECT

In the last two editions, 400 people attended the event and special guests took the stage, including the famous Italian chef Carlo Cracco. For these events, Theoria provides a “turnkey” support: from the concept, to the staging – strictly in colorful Google style – to direction and scouting of speakers.