THE CLIENT

Anni Azzurri is a leading Italian company entirely dedicated to elderly care, belonging to Kos, major Italian healthcare group. Anni Azzurri has over 40 nursing homes for elderly people in 7 Italian regions (Lombardy, Liguria, Piedmont, Emilia Romagna, Veneto, Tuscany and Marche) for a total of over 4,000 beds and more than 2,000 employees.

THE NEED

“We will long remember the beautiful movie by James Marsh, The Theory of Everything, which tells the story of Stephen Hawking, renowned physicist, cosmologist and astrophysicist able to overcome obstacles of all kinds through his long life, often generated by the inability to communicate with the surrounding world. In recent years, in Anni Azzurri, we felt the same need to communicate to families in a completely new and different way, “says Matteo Tessarollo, Marketing and Communications Manager at Anni Azzurri.

THE PROJECT

“Theoria partnered with us masterfully in revising and completely remodeling the new  www.anniazzurri.it  website (online since January 24, 2015), by creating a true story that unfolds through pages, aimed at providing information and reassurance to elderly people and their families in the need to choose a nursing home”, continues Tessarollo.

“By using all possible techniques of storytelling, both as text and video-story, Theoria created an real web novel, capable of communicating in a very promising and involving way with families and our prospective guests and providing them with all the information needed to make an informed choice on selecting a residence for the elderly.  This was a beautiful and rewarding journey that was taken together.”