The communication scenario changes every day. And so we do.
The Internet explosion, the information democratization and the exponential growth of online channels are breaking down the barriers between PR and Marketing, between actions from journalists and direct interventions on end users, as well as the border between editors and social influencers.
Everyone now communicates with everyone through multiple media: Internet, Mobile, Video, Images, Events. The key is to be able to choose the right mix of actions for the communication project’s specific objectives.
Our work is not then limited to the company’s social media management but expands to the study, planning and execution of creative integrated communication campaigns, “also” including social media, digital PR and new media.