ADOBE | EVENTS
THE CLIENT
Adobe
THE PURPOSE
Over five years of collaboration, we have organised dozens of B2B events, aimed at customers and prospects in Spain and Italy, to present Adobe’s product range and the strategy of its marketing division.
THE PROJECT
For each event, Theoria provided turnkey support, from concept and design to set-up, spectacularisation and direction, and identification and engagement of speakers. The focus throughout was on experience, a keyword in Adobe’s B2B offer.