«SIMPLE COMPLEXITY». OUR APPROACH

Experience, versatility, creativity, 360-degree communication

We simplify the management of all aspects of communication in order to improve their effectiveness. We suggest strategies to direct the many hues and complexities of communication. We manage complex projects by activating synergic resources, vision and experimentation. We help clients reach the forefront of their individual industries, relying on our responsibility, competence and experience.
Complete and integrated consultancy to suggest the best actions and tools in order to improve brand perception, leveraging the whole communication mix.

ANNI AZZURRI | WEBSITE

THE CLIENT

Anni Azzurri  is a large Italian company that is part of the KOS group.

THE PURPOSE

KOS entrusted us with the task of completely rethinking the messaging for the online communication of the Anni Azzurri residences for the elderly. We developed content that answered the doubts and concerns of the elderly and their families when choosing a nursing home.

 

THE PROJECT

We started with a “roving” focus group to ask the elderly about their perceived fears regarding nursing homes so that we could develop reassuring messaging. Among other things, this involved creating interactive online tools to help with choosing a home.

Theoria’s multidisciplinary team supported the client in a complete review and restyling of the new website www.anniazzurri.it. They devised a detailed story that unfolds across the site to provide information and reassurance to the elderly and their families who are trying to choose a home. Using all the possible storytelling techniques, in both text and video form, Theoria has created nothing short of a web novel – and one that is able to convey to families and potential guests, in a reassuring and engaging way, all the information they need to choose a nursing home.

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