ANNI AZZURRI | WEBSITE
THE CLIENT
Anni Azzurri is a large Italian company that is part of the KOS group.
THE PURPOSE
KOS entrusted us with the task of completely rethinking the messaging for the online communication of the Anni Azzurri residences for the elderly. We developed content that answered the doubts and concerns of the elderly and their families when choosing a nursing home.
THE PROJECT
We started with a “roving” focus group to ask the elderly about their perceived fears regarding nursing homes so that we could develop reassuring messaging. Among other things, this involved creating interactive online tools to help with choosing a home.
Theoria’s multidisciplinary team supported the client in a complete review and restyling of the new website www.anniazzurri.it. They devised a detailed story that unfolds across the site to provide information and reassurance to the elderly and their families who are trying to choose a home. Using all the possible storytelling techniques, in both text and video form, Theoria has created nothing short of a web novel – and one that is able to convey to families and potential guests, in a reassuring and engaging way, all the information they need to choose a nursing home.