ON HELICOPTER ABOVE MONTE ROSA
THE CLIENT
Leading provider of platforms for content distribution over the internet.
THE PURPOSE
Creation and organisation of original events to encourage people to meet and enjoy an unforgettable experience away from stress and work commitments.
THE PROJECT
Unique experiences and weekends dedicated to networking and relaxation.
A helicopter flight at an altitude of 3000 metres on Monte Rosa, a drive along the shores of Lake Garda in original vintage cars, or the thrill of driving a snow sled pulled by handsome huskies.
Theoria was responsible for: designing the coordinated image for the event and its articulation across the various associated materials; and managing logistics, organisation and reception.