PITCHUP.COM | PR CAMPAIGN
THE CLIENT
Pitchup is an international online booking platform specialising in campsites and holiday parks.
THE PURPOSE
Boost brand awareness, increase visits to the site and grow the network of partner campsites.
THE PROJECT
We developed an initial lifestyle campaign focused on summer, with the creation of “tips & tricks” communications based on trend data extracted from the platform itself. In the first three months, Pitchup.com increased its network of affiliated campsites by 21% and, in the month when the first “summer campaign” was launched, there was a 53% increase in visits to the portal.