THE CLIENT

Fabrizio Castoldi is the President of BCS, an Italian company based in Abbiategrasso (Milan) that employs around 600 workers and specializing in the design and production of tractors, green area maintenance machines, mowers and other agricultural machinery.

THE REQUEST

Fabrizio Castoldi is an entrepreneur who loves his company and his work. He decided to wage war against the tax burden that oppresses and risks suffocating many Italian companies, often forcing them to relocate abroad. Castoldi did not intend to take this step and has therefore decided to raise his voice, showing his own proposal to the public opinion.

THE ACTION

Castoldi turned to Theoria, entrusting us with the processing of the most suitable messages to summarize and present the results of a research he conducted on tax burden. Theoria has managed to create relationships with the Media interlocutors most sensitive to the problem, who decided to give space to Castoldi’s requests. The campaign generated significant coverage on the most important national newspapers, magazines, TV and radio news programs, where Castoldi was invited as a guest speaker: among them, Panorama, Corriere della Sera, La7, TG4, Porta a Porta, Radio 24.