The Fork
THE CLIENT
TheFork is the European leading platform for restaurant online booking
THE GOAL
To position TheFork from innovative start-up company to leading player in the Italian food service sector
THE PROJECT
On one hand, we created a consumer-oriented communication able to enhance the user benefits, on the other, we promoted the concept ot food service 2.0 on B2B outlets. The results? An average of 600 articles published per year. The launch of ‘TheFork Restaurants Awards’ in 2018. The involvement of the gurus of Italian Food Service Guides and FIPE in the PR activities.