«SIMPLE COMPLEXITY». OUR APPROACH

Experience, versatility, creativity, 360-degree communication

We simplify the management of all aspects of communication in order to improve their effectiveness. We suggest strategies to direct the many hues and complexities of communication. We manage complex projects by activating synergic resources, vision and experimentation. We help clients reach the forefront of their individual industries, relying on our responsibility, competence and experience.
Complete and integrated consultancy to suggest the best actions and tools in order to improve brand perception, leveraging the whole communication mix.

The Fork

THE CLIENT

TheFork is the European leading platform for restaurant online booking

THE GOAL

To position TheFork from innovative start-up company to leading player in the Italian food service sector

THE PROJECT

On one hand, we created a consumer-oriented communication able to enhance the user benefits, on the other, we promoted the concept ot food service 2.0 on B2B outlets. The results? An average of 600 articles published per year. The launch of ‘TheFork Restaurants Awards’ in 2018. The involvement of the gurus of Italian Food Service Guides and FIPE in the PR activities.

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