VIGILIUS MOUNTAIN RESORT | PR & INFLUENCER MARKETING
THE CLIENT
Vigilius is an eco-friendly resort located near Lana in South Tyrol. The resort is situated at an altitude of 1500 metres and can only be reached by cable car. Immersed in the peace and silence of the mountains, it also offers the pleasures of two elegant restaurants and a spa with spectacular views of the forests.
THE PURPOSE
Communicate the values and the strengths of Vigilius with the aim of increasing the number of Italian guests.
THE PROJECT
We built a strong positioning for the resort around the concept of “the luxury of simplicity”, building on the hotel’s strengths: spa, fine dining and sporting activities. We talked to leading lifestyle and travel journalists about the resort. We focused on storytelling, which enabled us to reach important influencers. We liaised with local organisations and institutions to communicate synergistically.