VIGILIUS MOUNTAIN RESORT
Vigilius is an eco-friendly resort located near Lana, in Alto Adige. The hotel, at an altitude of 1500 meters, can only be reached by funicular railway. All around, just the silence and the peace of the mountains… except for two fancy restaurants and a SPA with an amazing view on the woods.
To communicate the values and the strengths of Vigilius.
We have managed to build a strong positioning focusing on “the luxury of simplicity” concept, highlighting the strengths of the resort: SPA, gastronomic offer and sports activities. We put the resort at the center of different stories that were able to engage the most important lifestyle and travel journalists. We focused on storytelling, also reaching popular influencers. We have created relationships with local organizations and institutions to communicate in a holistic way.