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15 January 2020

Ford chooses Theoria to make its debut on the Italian truck market with F-Trucks Italia

After much anticipation and a great deal of awaiting, Ford has finally landed on the Italian truck market. And it did so by choosing Theoria for the organization of the press conference with which it announced the debut of F-Trucks Italia and the arrival on the Italian roads of the giant F-Max, elected International Truck of the Year 2019.

The press conference at Superstudio, Via Tortona, Milan registered the presence of over 50 journalists, involving not only the vertical outlets, but also nationale news agencies and newspapers.

The numbers of the press conference organized by Theoria

53 journalists participated

4 national news agencies: Ansa, Agi, Askanews, MF-Dowjones

8 national newspapers: Il Sole 24 Ore, La Gazzetta dello Sport, Avvenire, Il Messaggero, Affari Italiani, Il Mattino, Il Giornale, Italia Oggi

3 news portals: Yahoo, Virgilio, Libero

36 verticals among which

13 interviews/video-interviews conducted on site with:
La Gazzetta dello Sport
Il Giornale
Affari Italiani
TuttoTrasporti
Vado e Torno
Business Community
Camion Supermarket e Trasporto Commerciale
Notiziario Veicoli Industriali
Omni Furgone
Professione Camionista
Touchpoint
Trasporti Italia
Camion e Furgoni Mag
Logistica e Trasporti

Over 85 pieces of coverage on all target media.

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