«SIMPLE COMPLEXITY». OUR APPROACH

Experience, versatility, creativity, 360-degree communication

We simplify the management of all aspects of communication in order to improve their effectiveness. We suggest strategies to direct the many hues and complexities of communication. We manage complex projects by activating synergic resources, vision and experimentation. We help clients reach the forefront of their individual industries, relying on our responsibility, competence and experience.
Complete and integrated consultancy to suggest the best actions and tools in order to improve brand perception, leveraging the whole communication mix.

Theoria

A well-known Chinese proverb says, “When the wind of change blows, some build walls, others build windmills.” We have decided to go with the windmills and transform the change imposed by the new global scenario into an extraordinary opportunity.    We are

We are different

There are hundreds of ways to communicate. That’s how we do it.

Case studies

We are a borderless communication agency.
We redefine reach and customer engagement.

Services

Corporate communication

MARKETING CAMPAIGNS AND EVENTS

DIGITAL PR

EXECUTIVE POSITIONING

Storytelling

Corporate communication

WE TURN EVERY COMMUNICATION ACTIVITY INTO A STRATEGIC LEVER FOR OUR CLIENTS

Our core expertise lies in combining strategies, tools, activities and channels in order to establish relationships with media and stakeholders that can turn each communication activity into a strategic lever for the company. We help our clients achieve their communication and business goals. We encourage dialogue between brands and consumers who, in the current scenario, ask for and expect attentive interaction and listening. We help clients develop and bring to life PR campaigns that underline the company’s role not only in an economic, but also also in a social and ethic context. We manage both corporate and product communication. We create campaigns to help businesses communicate with their employees. We support our clients in developing and managing crisis communication plans.

MARKETING CAMPAIGNS AND EVENTS

WE CREATE CAMPAIGNS THAT ALWAYS DELIVER BUSINESS RESULTS

One of our divisions is focused on supporting the client’s commercial communication through campaigns and projects aiming at promoting sales to potential customers and retaining existing ones. These activities include large and small events, direct marketing campaigns, incentive, sports and cultural sponsorships, design and realization of set-ups and collateral for trade fairs, drafting of case studies in text and video format, creation of corporate literature.

DIGITAL PR

WE PROMOTE CONVERSATIONS THAT MAGNIFY YOUR BRAND’S KNOWLEDGE

In a scenario where the media landscape is constantly evolving and engaging target audiences can – and should – happen in several phyisical and digital locations, public relations alone are no longer enough. We help our clients be part of the discussion with the wider public of influencers who live in the interconnected world, identifying the most effective interlocutors with the support of their relationships and skills, but also of the most advanced technology for monitoring online conversations.

EXECUTIVE POSITIONING

WE SUPPORT TOP MANAGEMENT TO SEND OUT EFFECTIVE MESSAGES

When there is a need to address the entire universe of stakeholders, when it is crucial to send out strong and stategic messages to target audiences, sometimes the company executives are not prepared to deal with the changing expectations of a wider audience that today more than ever expects to be reassured on a more and more uncertain future. We support top managers in creating different contents according to the company’s competences, strengths and brand identity. We find the most relevant opportunities for a speech and we train managers for interviews and public appearances.

Storytelling

WE PRODUCE CREATIVE CONTENTS TO TELL YOUR BRAND’S STORY

Our focus – and also our strength – is the ability to develop innovative contents for brand communication, that have a narrative and emotional value regardless of the media to which they are distributed (traditional, non conventional, digital or social).

Aboutus

Customers who have chosen us

  • When Residenze Anni Azzurri felt the need to communicate to families in a totally new and different way, Theoria accompanied us with great skills in the complete restyling of our website, while creating a storytelling capable of giving in a reassuring tone all the information needed to choose a retirement home for the elderly. It was a beautiful and rewarding journey that we made together.

    Matteo Tessarollo

    Head of Marketing and Communication Residenze Anni Azzurri

  • We have worked for years with Theoria when we had the need to make our Marathon known outside the Czech Republic. Today the Prague Marathon has become a fixed appointment for many Italian fans also thanks to the commitment of this agency that supported us in making the race popular among sports outlets, while conveying its innovative organizational approach among economic media.

    Carlo Capalbo

    Founder and President of Prague Marathon and RunCzech

  • Theoria successfully gave visibility to the demands of the entrepreneurial world on tax burden and relocation, of which I have chosen to be the spokesperson. The agency and its professionals were able to amplify issues that are imperative for my company and for all Italian entrepreneurs. Theoria supported me in developing a strategy and carrying out actions that allowed me to successfully reach and engage other entrepreneurs, trade associations, politicians and public opinion

    Fabrizio Castoldi

    President BCS

  • Theoria has accompanied us from the first steps with restOpolis to the acquisition by TripAdvisor and to the launch of TheFork. After more than 5 years, they are still with us today. Together we have dealt both with the communication challenges of a startup that had to make itself known in the market and the transition to a more corporate communication. Thanks to Theoria’s contribution, we have been able to create and tell beautiful stories, reaching both consumers and professionals.

    Almir Ambeskovic

    Head of Wester Europe and Board Member TheFork (a Tripadvisor company)

  • Theoria ha rappresentato per noi non solo un eccellente consulente di comunicazione, ma un vero e proprio partner che, attraverso un piano di comunicazione capace di mettere in campo media relations con influencer marketing, ha saputo valorizzare gli elementi distintivi del vigilius affermando e valorizzando le suggestioni legate al soggiorno presso il resort. Il lavoro svolto dall’agenzia ha così contribuito efficacemente a una crescita di oltre il 40% di ospiti dall’Italia.

    Claudia Tessaro

    Direttore, vigilius mountain resort

  • Theoria is our PR agency for the industrial textile sector, a complex and articulate vertical market, both in terms of stakeholders and from the point of view of application and geographic markets. They manage our media relations in Italy and abroad, including Asia. Professional, punctual, capable of understanding and responding to different cultures, with the necessary versatility and due precision. For the same sector, they organized from scratch an important event, which brought to Como clients and journalists from all over the world, brillantly solving the organizational difficulties that such a complex project implied. A great job and excellent results! Always!

    Silvia Macchi

    Marketing Manager Epson Italia

    and Silvia Carena

    Social & Media Manager Epson Italia

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