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3 July 2020

Touchpoint Awards Engagement 2020: Theoria wins with #unastoriadiversa

An initiative born in the midst of the Coronavirus emergency with the aim of giving a smile and hope in a difficult moment.

A small island of serenity online where only beautiful and special stories of solidarity, generosity and closeness find space.

This is the winning idea behind #unastoriadiversa which triumphed in the “Digital PR and Social Media Relation” category at the very first edition of the Touchpoint Awards / Engagement 2020 organized by Oltre La Media Group.

A project that Theoria wanted to embrace from the first moment, coordinating a team of web designers, social experts, creatives, freelance journalists and photographers who worked at a distance in record time to tell a different story.

The award ceremony, conducted by two exceptionally talented artists, Ale and Franz, was broadcast live on 2 July and viewers were able to vote their favourite project among the 15 awarded by a jury of experts.

Thanks to the public vote, #unastoriadiversa climbed onto the podium, also winning third place overall among all the winning projects.

Born from the idea of ​​the Marketing & Digital Specialist Salvatore Ducato, founder of the Italian digital agency Nova Strategy and with the coordination of Theoria, the #unastoriadiversa project materialized on the website www.unastoriadiversa.it, on the page and in the Facebook Community, where beautiful stories that warm the heart continue to be told today.

 

Credits

Salvatore Ducato, Marketing & Digital Specialist and founder of the Italian digital agency Nova Strategy

Antonio Copiello, Webmaster

Ilaria Perretta, Graphic Designer

Matilde Geraci, freelance journalist

Sabina Baccaro, Senior Account Theoria

Photos: Giancarlo Zorzetto @gicizor, Luigi Stranieri @ klunk22, Laura Gramantieri @laurinogram, Renzo P., Paolo Marabini @ paolomarabini65, Riccardo Zorzi, Antonella Milone @ milonetta, Giancarlo Colombo @photocolombo

 

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