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13 October 2020

Who’s behind the scenes of the first hybrid edition of the Fabriano Drawing Festival? The answer is Theoria!

On the 12th and 13th of September 2020 the fifth edition of the Drawing Festival powered by Fabiano took place at the Castello Sforzesco in Milan. This year the Festival format was very peculiar and the Fedrigoni Group (owner, among others, of the historical brands Fabriano and Fedrigoni) relayed on Theoria’s experience for the organization of the event.

Theoria was in charge of the organization of the first hybrid edition of the Drawing Festival as well as the social and advertising event campaign on Instagram and Facebook.

This year’s edition was a huge success and was both a celebration and an invitation to let fantasy and inspiration fly high. Fabriano engaged a group of artists to show through drawings how we can overcome barriers to live free, thanks to creativity. The characters created by Guido Scarabottolo made the Festival even more fun and colourful.

The several activities both streamed and live – like workshops, lessons, talks – were free.


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