Experience, versatility, creativity, 360-degree communication

We simplify the management of all aspects of communication in order to improve their effectiveness. We suggest strategies to direct the many hues and complexities of communication. We manage complex projects by activating synergic resources, vision and experimentation. We help clients reach the forefront of their individual industries, relying on our responsibility, competence and experience.
Complete and integrated consultancy to suggest the best actions and tools in order to improve brand perception, leveraging the whole communication mix.

SECURETRAVEL IN VENICE | PR CAMPAIGN

THE CLIENT

RSA

THE PURPOSE

Raise awareness of identity theft.

THE PROJECT

Creation of a fake tour operator to approach and interview tourists visiting Venice to check how easily people provide elements that can be used to identify their passwords when they believe they are responding to a market survey. One hundred questionnaires filled out on the street in two days, plus distribution of printed information on the risks of phishing scams.

The campaign allowed us to create newsworthy content carried in the main media, including radio and TV.

«SIMPLE COMPLEXITY». OUR APPROACH

Experience, versatility, creativity, 360-degree communication

SECURETRAVEL IN VENICE | PR CAMPAIGN