22 November 2018

Theoria hosts the Taitra press meeting

On behalf of the Taiwan External Trade Development Council (TAITRA), the main non-profit organization for the promotion of Taiwanese foreign trade, Theoria organized a press meeting to present the 31st edition of the TAIPEI CYCLE SHOW 2019, the main international exhibition of the cycle sector in Asia and among the three most important events in the world.

Moderated by Marco Mazzei, urban mobility expert and co-founder of Milano Bike City, the meeting was joined by over 50 people including journalists, companies and industry experts. Together with Emilia Shih, Vice Director at Ente Fiera of Taiwan, Piero Nigrelli, Director Divisione Ciclo at ANCMA, Carlo Beretta at Basso Bikes, Paolo Mastrosimone at ATALA, the meeting focused on the evolution of the use of bicycles in modern cities, the e-bikes boom, technology applied to products related to the cycle sector and Smart Mobility systems.

20 November 2018

eBay entrusts Theoria with the communication of Automobile.it

Theoria was assigned the task of consulting and managing the communication to the media outlets of Automobile.it, the online platform for buying and selling used cars owned by the eBay group. Automobile.it collects over 150,000 vehicle advertisements and can count on 2,400 Italian dealerships and 2,9 million unique users per month.

Through a cross-media activity and relationship plan with national and local media, Theoria is an advisor for communication to the various stakeholders, taking care of promoting the brand of the eBay group platform in Italy.

18 August 2018

Theoria will manage the communication of Micron Ballistix and Crucial brands

Micron Technology, leader in the memory and storage sector, has entrusted Theoria with creating and managing a PR plan aimed at presenting the new memory high performance technologies to the Italian target audience. The communication plan includes the implementation of media relations, digital PR and the management of social media channels.

During over 40 years of technological leadership, Micron memory solutions have made it possible to create the most innovative applications for computing, consumer, enterprise archiving, data centers, mobile, embedded solutions and applications for the automotive sector.

8 May 2018

The Bar campaign of Gourmet Italia has started

Gourmet Italia, a business unit of Dr. Schär Group specializing in frozen ready meals, has entrusted Theoria with the development of an integrated communication plan aimed at promoting M’Ama frozen ready meals line. The campaign included actions aimed at creating a direct dialogue between the client and a part of their target audience (bars and large-scale retail trade) such as the development of a specific communication plan on LinkedIn social media.

This was accompanied by press office activities to maintain constant visibility of the brand and products on the target media. Communication focus was on the theme of the “perfect lunch break”, also developed in collaboration with experts on various sectors (nutritionists, chefs,…).