22 November 2018
Theoria hosts the Taitra press meeting
On behalf of the Taiwan External Trade Development Council (TAITRA), the main non-profit organization for the promotion of Taiwanese foreign trade, Theoria organized a press meeting to present the 31st edition of the TAIPEI CYCLE SHOW 2019, the main international exhibition of the cycle sector in Asia and among the three most important events in the world.
Moderated by Marco Mazzei, urban mobility expert and co-founder of Milano Bike City, the meeting was joined by over 50 people including journalists, companies and industry experts. Together with Emilia Shih, Vice Director at Ente Fiera of Taiwan, Piero Nigrelli, Director Divisione Ciclo at ANCMA, Carlo Beretta at Basso Bikes, Paolo Mastrosimone at ATALA, the meeting focused on the evolution of the use of bicycles in modern cities, the e-bikes boom, technology applied to products related to the cycle sector and Smart Mobility systems.