125 YEARS (+1) OF GAMES | EXHIBITIONS
THE PURPOSE
Exhibition design and organisation, and press office.
THE PROJECT
Working together with Rai Teche and FICTS (Fédération Internationale Cinéma Télévision Sportifs), Theoria organised a photo exhibition entitled 125 Years (+1) of Games in The Warehouse in Milan. Its aim was to reveal the men and women behind the champions, the joy and beauty in athletic motion throughout the history of the Olympics and relive the emotions of the Olympic dream through the photos of the Tokyo Games taken by the famous sports photographer Giancarlo Colombo. Over 80 articles in lifestyle, local and trade publications.