Experience, versatility, creativity, 360-degree communication

We simplify the management of all aspects of communication in order to improve their effectiveness. We suggest strategies to direct the many hues and complexities of communication. We manage complex projects by activating synergic resources, vision and experimentation. We help clients reach the forefront of their individual industries, relying on our responsibility, competence and experience.
Complete and integrated consultancy to suggest the best actions and tools in order to improve brand perception, leveraging the whole communication mix.

CERVED NEXT | EVENTS

THE CLIENT

Cerved Group

THE PURPOSE

Organisation of the first and second editions of the largest event in Italy dedicated to the pioneers of the Data Driven Economy.

THE PROJECT

A one-day event focused on the future, full of inspirational speeches, workshops and demos. Over 1600 people attended the first edition of Cerved Next, and over 2000 the second. The event covered topics such as big data, AI, fintech, credit management, blockchain, customer centricity and digital marketing, with the participation of well-known international speakers.

Theoria was responsible for: logistics and organisation management; speaker recruitment, including international ones; set-up (from concept development to production of all elements); spectacularisation and entertainment; and audio/video/lighting direction.

The first edition of Cerved Next won the Mediastars Award in the Promotions-Events category, while the second edition won Media Key’s Press Outdoor & Promotion Key Award in the Events B2B category.

«SIMPLE COMPLEXITY». OUR APPROACH

Experience, versatility, creativity, 360-degree communication

CERVED NEXT | EVENTS