FESTIVAL DEL DISEGNO | EVENT & SOCIAL AD CAMPAIGN
THE CLIENT
Fabriano – Fedrigoni Group
THE PURPOSE
Organisation of the digital edition of the 5th Festival del Disegno by Fabriano in Milan’s Castello Sforzesco, and management of the ad campaign on Instagram and Facebook.
THE PROJECT
Fabriano gathered a group of artists so that they could demonstrate how drawing can overcome barriers and constraints and freedom can be experienced through creativity. The event was accompanied by the sympathetic, colourful characters created by Guido Scarabottolo. For the first time, Fabriano also organised a series of live-streamed workshops alongside the traditional Festival.
Theoria was responsible for the overall organisation of the Festival del Disegno Digital Edition (logistics, dedicated event website, and audio/video/lighting direction) and the management and planning of the advertising campaign on Facebook and Instagram.