GUIDE TO CAR FINANCING
THE CLIENT
automobile.it
THE PURPOSE
Maintain brand awareness, increase authority with the target audience and create valuable link building with an influencer marketing campaign supporting the brand.
THE PROJECT
Creation of a communication campaign in collaboration with Imen Jane and her community of over 341,000 followers.
The well-known influencer launched a survey on her Instagram account, created with special Instagram stories, to investigate the awareness level of certain aspects linked to car finance. From the interactions of about 30,000 followers who suggested aspects to be explored and discussed in more detail, a car finance guide was produced. Downloadable free of charge from the site, this guide was promoted through automobile.it and Imen Jane’s social media channels and traditional media.