«SIMPLE COMPLEXITY». OUR APPROACH

Experience, versatility, creativity, 360-degree communication

We simplify the management of all aspects of communication in order to improve their effectiveness. We suggest strategies to direct the many hues and complexities of communication. We manage complex projects by activating synergic resources, vision and experimentation. We help clients reach the forefront of their individual industries, relying on our responsibility, competence and experience.
Complete and integrated consultancy to suggest the best actions and tools in order to improve brand perception, leveraging the whole communication mix.

GUIDE TO CAR FINANCING

THE CLIENT

automobile.it

THE PURPOSE

Maintain brand awareness, increase authority with the target audience and create valuable link building with an influencer marketing campaign supporting the brand.

THE PROJECT

Creation of a communication campaign in collaboration with Imen Jane and her community of over 341,000 followers.

The well-known influencer launched a survey on her Instagram account, created with special Instagram stories, to investigate the awareness level of certain aspects linked to car finance. From the interactions of about 30,000 followers who suggested aspects to be explored and discussed in more detail, a car finance guide was produced. Downloadable free of charge from the site, this guide was promoted through automobile.it and Imen Jane’s social media channels and traditional media.

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