«SIMPLE COMPLEXITY». OUR APPROACH

Experience, versatility, creativity, 360-degree communication

We simplify the management of all aspects of communication in order to improve their effectiveness. We suggest strategies to direct the many hues and complexities of communication. We manage complex projects by activating synergic resources, vision and experimentation. We help clients reach the forefront of their individual industries, relying on our responsibility, competence and experience.
Complete and integrated consultancy to suggest the best actions and tools in order to improve brand perception, leveraging the whole communication mix.

LOVE OF LEARNING | SOCIAL MEDIA CAMPAIGN

THE CLIENT

SMART TECHNOLOGIES

THE PURPOSE

For SMART Technologies, we opened a direct dialogue with teachers through social medial networks. The aim was to experiment with the use of social media to bring teachers and education influencers closer together.

THE PROJECT

Redesign the Facebook page, Twitter profile and YouTube channel. Manage the social media channels and promote community involvement. Monitor brand reputation online and promote the “Love of Learning” Facebook competition.

Results achieved:

– Tripled the number of Twitter followers in nine months

– Increased the number of likes on Facebook from 11 to 2139

– Doubled the number of tweets per month

– YouTube video views increased from 0 to 991

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