THE CLIENT

Fedrigoni Group

THE PURPOSE

Creation and organisation of a physical exhibition and an international digital event.

THE PROJECT

To celebrate the anniversary of the iconic Paper Box, Fedrigoni decided to organise a physical exhibition at the Fabriano Boutique. Six international designers were selected to revisit the box and create a unique limited edition.

Theoria oversaw the production and realisation at the designers’ studios (Turin, Amsterdam, Shanghai and Valencia) of video materials used in the digital and physical event, as well as being responsible for the overall organisation.

Special attention was paid to all the details to make the Paper Box Experience Black Canvas Edition unforgettable: elegantly hip food and drink styled according to the origins of each of the artists, a special playlist created by the DJ who entertained the guests on the night, and an exhibition with a surprise reveal. Follow this link to watch the videos of the designers and the stories behind each of the Paper Box Limited Editions