Experience, versatility, creativity, 360-degree communication

We simplify the management of all aspects of communication in order to improve their effectiveness. We suggest strategies to direct the many hues and complexities of communication. We manage complex projects by activating synergic resources, vision and experimentation. We help clients reach the forefront of their individual industries, relying on our responsibility, competence and experience.
Complete and integrated consultancy to suggest the best actions and tools in order to improve brand perception, leveraging the whole communication mix.

SPORTLINE | ONLINE CAMPAIGN

THE CLIENT

IBM

THE PURPOSE

Project developed for IBM, technical sponsor of the Centennial Olympics, with the aim of demonstrating the use of the company’s new devices.

THE PROJECT

Construction of a special site – SportLine – where seven Italian athletes, all medal winners in their day (Jury Chechi, Alberto Gibellini, Alessandro Lambruschini, Gianni Perricelli, Luca Sacchi, Andrea Zorzi and Margherita Zalaffi), wrote daily entries in their “Olympic diaries”.

A messaging system then allowed the public to speak directly with the athletes in the SportLine team.

An example of online and social media communication back before platforms such as Facebook even existed.

«SIMPLE COMPLEXITY». OUR APPROACH

Experience, versatility, creativity, 360-degree communication

SPORTLINE | ONLINE CAMPAIGN