TEN DAYS AGAINST ONLINE FRAUD | PR CAMPAIGN
THE CLIENT
RSA
THE PURPOSE
The client had just launched its token devices for secure access to home banking and wanted to make the solution known to both banks and consumers.
They chose to do this through a pan-European campaign to raise awareness of online fraud.
THE PROJECT
With the endorsement of the Italian Polizia Postale (postal and communications police) and the Politecnico di Milano, Theoria created a concept based on the number 10 and the sun protection factor. The agency then organised a media teaser that saw a “factor 10 pack” being sent to journalists.
Ten was also the number of days the campaign lasted. During it, bank representatives and end users had access to a mini site and a blog with useful advice on how to defend themselves against online fraud. They could also send queries to experts from the Polizia Postale and the Politecnico di Milano, along with stories of online security violations.
Theoria coordinated four European agencies for this project.