UNASTORIADIVERSA.IT | DIGITAL CAMPAIGN
THE PROJECT
An initiative born in the middle of the lockdown to give visibility to the feel-good stories that blossomed all over Italy, create a small oasis of serenity and interrupt the bombardment of bad news about the pandemic. The project involved the creation of a website, and a Facebook page and community.
This pro bono project attracted hundreds of enthusiastic followers and caught the attention of major national and international newspapers. It won the Touchpoint Awards Engagement 2020 in the category Digital PR and Social Media Relations.
Results achieved:
– 500+ community members in the first two weeks
– 1100+ likes and a reach count of 21,000+ for the FB page in the first month
– 1700+ users, 5000+ views and 2300+ site sessions in the first month