«SIMPLE COMPLEXITY». OUR APPROACH

Experience, versatility, creativity, 360-degree communication

We simplify the management of all aspects of communication in order to improve their effectiveness. We suggest strategies to direct the many hues and complexities of communication. We manage complex projects by activating synergic resources, vision and experimentation. We help clients reach the forefront of their individual industries, relying on our responsibility, competence and experience.
Complete and integrated consultancy to suggest the best actions and tools in order to improve brand perception, leveraging the whole communication mix.

UNICUM RISERVA | PRESS LUNCH

THE CLIENT

Illva Saronno – Unicum Riserva

THE PURPOSE

Creation and organisation of the event, media relations and networking with journalists and influencers

THE PROJECT

Theoria created and organised the press event for the exclusive launch on the Italian market of the new Unicum Riserva, the result of an exclusive production process, between tradition and innovation. The event was held  at Fioraio Bianchi Caffè, an evocative venue, a small jewel in one of the most artistic and eclectic districts of Milan.

9 journalists and 2 influencers attended and over 26 clippings across the relevant media.

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