UNICUM RISERVA | PRESS LUNCH
THE CLIENT
Illva Saronno – Unicum Riserva
THE PURPOSE
Creation and organisation of the event, media relations and networking with journalists and influencers
THE PROJECT
Theoria created and organised the press event for the exclusive launch on the Italian market of the new Unicum Riserva, the result of an exclusive production process, between tradition and innovation. The event was held at Fioraio Bianchi Caffè, an evocative venue, a small jewel in one of the most artistic and eclectic districts of Milan.
9 journalists and 2 influencers attended and over 26 clippings across the relevant media.