WELCOME TO THE ITALIAN ARCTIC | EVENTS
THE CLIENT
Illva Saronno – Artic Vodka
THE PURPOSE
Creation and organisation of the launch event for the Artic Calendar, and press office.
THE PROJECT
In a fully immersive, purpose-built mountain setting, Theoria organised and communicated the event aimed at the media and stakeholders.
Over the evening, guests were taken on a multisensory journey through the colours, sounds, flavours and crystal-clear, enchanting environments of the Italian mountains.
Forty journalists at the event and over thirty articles across the relevant media.