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WELCOME TO THE ITALIAN ARCTIC | EVENTS

THE CLIENT

Illva Saronno – Artic Vodka

THE PURPOSE

Creation and organisation of the launch event for the Artic Calendar, and press office.

THE PROJECT

In a fully immersive, purpose-built mountain setting, Theoria organised and communicated the event aimed at the media and stakeholders.

Over the evening, guests were taken on a multisensory journey through the colours, sounds, flavours and crystal-clear, enchanting environments of the Italian mountains.

Forty journalists at the event and over thirty articles across the relevant media.

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