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26 June 2020

Green holidays on two wheels: the launch of Rent&Fit passes through Theoria

Still undecided about what kind of vacation to choose for this Summer? In your help here comes Rent&Fit, which has chosen to entrust Theoria with the media communication of its launch on the Italian market.

According to the Isnart-Legambiente Report, in 2019 over 20 million people in Italy have travelled by bicycle and numbers are going to grow – also because the health emergency has renewed the love for the two wheels. From the e-bike to the traditional one, the bike is an ecological, healthy and low-contact means of transport, which allows you to be outdoors, safeguarding safety, health and physical fitness.

To respond to the desire for increasingly sustainable and safe travel – especially in the first post-Covid-19 Summer! -, here it is: Rent&Fit, the only 100% made in Italy platform entirely dedicated to bicycle rental that supports green mobility, both on vacation and in the city.

Founded by Pierluigi Casolari and Marco Donadelli, Rent&Fit connects selected bicycle rental companies, including specialized shops and accommodation facilities that offer the rental service, and users, from those who travel by bike in the city for medium-long journeys, to occasional cyclists and those who want to try the latest downhill model for just 24 hours or even for longer periods.

Rent&Fit is an innovative startup with a social vocation, which looks at both the environmental impact, offering green and social means of transport, and the social impact, exploiting digital innovation to support local businesses and economy.

The service is already active in Trentino Alto Adige, Lombardia and Veneto, which together intercept over 50% of the cycling tourism movement in Italy. Rent&Fit will be available soon in other Italian regions and aims at expanding abroad soon, also thanks to the crowdfunding campaign promoted on Intesa Sanpaolo’s BacktoWork24.



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